Once you have made the decision to increase your revenues and profits using ASI’s On-Line Ordering, there will be a few things necessary to insure its success. You will find the marketing of your On-Line Ordering revenue center is essential. It is through marketing you will drive traffic to your web site. This guide offers some useful suggestion in the section Marketing Tips. You might want to offer a discount or a free item to drive customers to order on line. To increase awareness of your On-Line ordering program, you may want to advertise using table tents in your restaurant or develop a direct mailing program. Once you get the customer to the web site the marketing should continue. It is important to have professional looking photographs and inviting menu descriptions on the web menu pages. In other words, you want to apply the same effort, if not more, to convey the excellent image of you establishment as you have if the customer was on-site.
It is important to understand the process of On-Line Ordering. Once you have a basic understanding you will be able to make changes to your web menu and to your web site page making ordering for your customer’s easier and restaurant polices less confusing. The section on Placing an Order walks you through the basics of the ordering process.
The On Line Ordering Quick Guide also offers useful suggestions on maintaining your On Line web site. There are times when a restaurants delivery charge, hours of operations, or general information might change. You will want to familiarize yourself with some of the area you may want to change on the Admin Pages.
Insuring your On Line Ordering program stays up and running is critical. Where down time is a rare occasion, there are a few simple preventative steps you can take to reduce the instances where this may occur. There are few items capable of interfering with the operational success of your system. The section on Daily Operational Tips offers some suggestions on what you might want to do to insure your On-Line Ordering program stays up and running.